Business Model: We partner with coffee shops and roasters to trace the coffee they serve directly to the farmers that produce their coffee.
App Description: propina Tip Your Farmer is a mobile app that allows the consumer to enter a store code and to tip the farmer that produced the coffee for our partner coffee shops and roasters. The app also allows the customer to enter contact information to receive notifications directly from our partner coffee farmers and coffee roaster partners. The customer is providing a payment on the mobile app as a tip for the service of the coffee farmer who produces coffee they consume in our partner coffee shops, as well as a payment for the service of photos and videos that we produce directly from the coffee farmers on our platform. The store code is designed to designate which farmers provided the service of both coffee and content for which the customer sends a payment. The subsequent payment is allocated to the farmer that provided the service for the store, produced the coffee for the consumer and contributed to the production of photos and video from the coffee farm.